{"id":2,"date":"2019-07-02T08:06:21","date_gmt":"2019-07-02T06:06:21","guid":{"rendered":"https:\/\/www.doehler-communications.com\/?page_id=2"},"modified":"2025-11-24T11:44:12","modified_gmt":"2025-11-24T10:44:12","slug":"beispiel-seite","status":"publish","type":"page","link":"https:\/\/www.doehler-communications.com\/en\/","title":{"rendered":"DOEHLER Communications"},"content":{"rendered":"

Communications increase
\nCOMPANY<\/span> VALUE.<\/span><\/h1>\n<\/div>
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As an integral part of your business strategy, communications increase the value of your company. They help build and strengthen awareness and reputation, as well as driving business development.<\/p>\n

The impact of communications is of strategic value. The earlier their integration takes effect, the better \u2013 because stakeholders have a far-reaching influence on your scope for action at both a business and personal level. Communications help to reduce the risk of using that scope, to extend it or even create new options for action.<\/p>\n<\/div>

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EXPERTISE<\/h3>\n

Individual. Measurable. Value<\/span>-enhancing.<\/h2>\n

You want to drive your business forward and are looking for communications support?
\nWe\u2019ll help you find and adopt the communicative path that fits your business goal. We provide support in the following areas:<\/p>\n<\/div>

<\/i><\/i><\/span>STRATEGY DEVELOPMENT AND IMPLEMENTATION<\/span><\/a><\/h4><\/div>
You\u2019re working on the best possible framework for implementing your business strategy? You\u2019re looking for backing from your stakeholders?<\/strong><\/p>\n

The social context<\/strong> and accompanying megatrends<\/strong> are a crucial parameter for the implementation of your business strategy.<\/p>\n

We\u2019ll analyse the various stakeholder interests, anticipate their reactions to the planned steps and point out potential barriers to your strategy. This serves as the basis for deriving communication requirements that are then incorporated into target group-specific messaging for your strategy. This gives you the greatest possible scope for action<\/strong> for implementing your strategy \u2013 vis-a-vis your staff, supervisory bodies, investors, the media, other relevant stakeholders and the general public.<\/div><\/div><\/div>

<\/i><\/i><\/span>BUILDING AWARENESS AND REPUTATION<\/span><\/a><\/h4><\/div>
The way your company and you yourself are perceived by the public and your various interest groups matters to you? And you\u2019re wondering how you can influence that perception positively and increase awareness?<\/strong><\/p>\n

We\u2019ll help make your company and your voice visible<\/strong> and audible<\/strong> to the public. Whether that means using digital, social media or classic, analogue channels depends on the particular purpose.<\/p>\n

We\u2019ll work with you to identify the company topics to be communicated, taking their relevance<\/strong> for your interest groups and the public into account. We\u2019ll provide you with access to the appropriate media channels and online platforms.<\/p>\n

The entire range of communications will be geared towards your business strategy.<\/div><\/div><\/div>

<\/i><\/i><\/span>BUSINESS DEVELOPMENT<\/span><\/a><\/h4><\/div>
You\u2019re thinking about how to acquire new customers and break into new markets? And how to find the right staff to do it?<\/strong><\/p>\n

Aligning the media positioning of your products, services or expertise with your business goals creates a positive framework<\/strong> for the development of your business.
\nYou can establish a profile in new sectors, for instance, so that new customer segments become aware of you.
\nCoherent messaging in the relevant media and target group contexts turns potential critics into supporters and prospective customers.
\nOr directs the attention of potential new staff to your company.<\/p>\n

Our goal is to move your company forward in line with your chosen focus and promote your growth<\/strong>.
\nWe\u2019ll develop your communications strategy and work with you to implement it.<\/div><\/div><\/div>

<\/i><\/i><\/span> INVESTMENT DEVELOPMENT <\/span><\/a><\/h4><\/div>
You\u2019re working to increase the value of your private equity or venture capital investment?<\/strong><\/p>\n

The equity story of your private equity or venture capital-funded company has a crucial impact on value creation and exit.<\/p>\n

We\u2019ll help you define and market your equity story \u2013 boosting value<\/strong> for the portfolio company and delivering informative and valuable insights<\/strong> for your stakeholders, including the media. As a result, you can position yourself in the market or improve your existing positioning.<\/p>\n

Our goal is to move your company forward in line with your chosen focus and promote your growth<\/strong>.
\nWe\u2019ll develop your communications strategy and work with you to implement it.<\/div><\/div><\/div>

<\/i><\/i><\/span>CAREER AND ROLE DEVELOPMENT<\/span><\/a><\/h4><\/div>
You\u2019d like to share your knowledge and ideas with the relevant target audience? And reposition yourself for new roles\/functions in the medium or long term?<\/strong><\/p>\n

Making strategic use of your knowledge and ideas in the media can make a big impact. If you\u2019re considering taking on new or additional challenges (e.g. on supervisory, advisory or control committees), it makes sense to become visible in certain contexts<\/strong>.<\/p>\n

We\u2019ll give you the space to reflect, be your sparring partner and leadership coach, shape your media positioning and provide targeted communications support.<\/div><\/div><\/div>

<\/i><\/i><\/span>MEDIA RELATIONS<\/span><\/a><\/h4><\/div>
You don\u2019t have any internal resources for media relations?<\/strong><\/p>\n

We\u2019ll act as your media\/press\/communications department, be the contact<\/strong> for external media representatives\/journalists<\/strong> and deliver content<\/strong> for your social media channels<\/strong> and online platforms<\/strong>.<\/p>\n

We\u2019ll be the connecting link with your internal decision-makers. We\u2019ll prepare your company\u2019s themes for the media and keep you up to date on<\/strong> relevant external perceptions<\/strong>.<\/p>\n

We\u2019ll take care of everything to do with your media relations, all the way to a cross-media approach<\/strong>.<\/div><\/div><\/div>

<\/i><\/i><\/span>ANALYSIS OF HOW COMMUNICATIONS ARE ORGANISED INTERNALLY <\/span><\/a><\/h4><\/div>
You\u2019re considering restructuring or rearranging the way your communications are organised internally?<\/strong><\/p>\n

If you\u2019re thinking of realigning, rearranging or restructuring how your communications are organised, we\u2019ll conduct a detailed actual vs. target analysis<\/strong>. You\u2019ll receive recommendations for action<\/strong> and\/or your decision-making or a detailed master plan.<\/div><\/div><\/div>

<\/i><\/i><\/span>CRISIS MANAGEMENT<\/span><\/a><\/h4><\/div>
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You\u2019re already in a crisis and want to prevent your reputation being damaged, or rectify any damage that\u2019s already been done? You\u2019re wondering how you can minimise the risks inherent in communication or in \u201cbeing in the public eye\u201d?<\/strong><\/p>\n

We\u2019ll take a very close look at your specific situation and the potential consequences for your stakeholders.<\/p>\n

We\u2019ll identify opportunity<\/strong> and risk factors<\/strong>, as well as crisis indicators<\/strong>, for the purpose of preventing or coping with reputational damage. We\u2019ll work out an individual communications strategy \u2013 and implement it in the short, medium or long term if required.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

We provide consulting<\/strong> and implementation.\u2028<\/strong>
\nIdeally, we\u2019ll take on the role of a sparring partner<\/strong> right from the outset of your strategy development.<\/p>\n

We\u2019ll implement the communications activities in a way that supports your business strategy and use what makes sense in the individual case:<\/p>\n